Assemblymember Levine Bill to End Pink Tax Passes Committee

Tuesday, May 2, 2017

Bill prohibits gender price discrimination for consumer goods

(Sacramento) -Today AB 1576, the Gender Price Discrimination Act, by Assemblymember Marc Levine (D-Marin County) passed the Assembly Judiciary Committee on a 7-2 vote. AB 1576 updates the Gender Tax Repeal Act to prohibit gender price discrimination for consumer goods and is sponsored by the California National Organization for Women (NOW).

“Not only are women getting paid less than men, they are often charged more for services and goods,” said Assemblymember Levine. “California leads the way to combat gender discrimination in our economy and should continue to lead the way to protect women from being robbed at the cash register.”

In December of 2015 the New York City Department of Consumer Affairs published a report entitled “From Cradle to Cane: The Cost of Being a Female Consumer.” The report looked at nearly 800 products that were marketed toward men and women that were substantially similar. Forty two percent of the time the products cost more for women, and 18 percent of the time the products cost more for men. On average, women’s products cost seven percent more.

“Women are facing discriminatory pricing from the moment they are born until the day they die,” said California NOW President Jerilyn Stapleton. “These price differences particularly affect seniors, with items like canes and braces often costing more for women.”

The report found that these price differences affect women across their entire lives. Sweaters cost 17% more for baby girls. Preschool toys cost more for girls 18% of the time. Children’s shirts cost more for girls 15% of the time. Women’s clothing cost more 8% of the time. Even canes cost more 12% of the time.

The bill will next move to the Assembly for a vote.

Assemblymember Marc Levine represents the 10th Assembly District, which includes Marin and Sonoma Counties.

CONTACT: Minnie Santillan, (916) 319-2010,